CRAFTING
EXTRAORDINARY
EXPERIENCES

From Skincare to Haircare, High Ridge Brands is committed to delivering extraordinary experiences for savvy consumers.

CHALLENGING YOUR EXPECTATIONS

We aim to challenge your expectations with our brands and products, by giving you more than you thought was possible and creating small moments of joy in your day.

GO BEYOND ORDINARY

We work hard to go beyond the ordinary. That means looking at every element of every product and asking ourselves - how can we deliver our customers with high quality product at an honest price.

Skin Care

Our portfolio of trusted, iconic brands in skin cleansing, such as Zest®, Coast® and White Rain® have been helping people feel good for generations.

Hair Care

Our portfolio of hair care brands, household names such as Alberto VO5®, Rave®, LA Looks®, Salon Grafix®, SGX NYC™, Thicker Fuller Hair®, and White Rain® have been fulfilling hair care needs for decades.