High Ridge Brands is one of the largest independent branded personal care companies in North America. We hold leading market positions in hair care and skin cleansing categories in the U.S. with some of America's richest, long-standing brand equities that have engaged and connected with millions of consumers.

High Ridge Brands was formed in 2010 to acquire the rights to ZEST® for the U.S., Canada, and certain other territories and to serve as a platform for strategic acquisitions in the personal care segment. Since then, the company has continued to acquire iconic brands like V05®, COAST®, SGX NYC®, THICKER FULLER HAIR®, LA LOOKS® among others.

High Ridge Brands is a portfolio company of Tengram Capital Partners, a private equity firm with an investment strategy predicated on leading middle market consumer companies that own strong recognizable brands.


Our company mission is to craft extraordinary experiences for savvy consumers. We strive to create products that provide experiences that exceed expectations, helping consumers get more out of life every day.


Our brand portfolio includes Alberto VO5®, Coast®, LA Looks®, Rave®, Salon Grafix®, SGX NYC™, Thicker Fuller Hair®, White Rain®, Zero Frizz®, and Zest®.


Global Reach

High Ridge Brands has retail relationships across mass, grocery, drug and dollar channels in the U.S., and also sells products in international markets including Canada, the United Kingdom and Mexico. The company operates an asset-light business model, outsourcing most of its manufacturing needs. We currently have over 60 employees in our corporate headquarters in Stamford, CT.